![]() Available for $3.99/month, Snapchatters can enable Snapchat+ anytime by visiting their Profile. Snap released a statement announcing the new Snapchat Plus features, saying: “It’s been just over six weeks since we launched Snapchat+ and we are thrilled to share there are over 1 million paying subscribers. A number of lawsuits have hinted at some unsavory behavior by senior employees, including alleged derogatory marks made about certain countries being poor, and alleged doctoring of growth metrics with the intention of deceiving investors.ĭespite these controversies and others, Snapchat declared they had reached 347 million active daily users even before they introduced Snapchat Plus. They had to update their privacy page in 2014 to reflect that users’ posts are not immediately deleted from existence, after a complaint from the US Federal Trade Commission. A hack in 2013 saw private details of over 4 million users be revealed online, including phone numbers. It hasn’t all been smooth-running for the app, with a number of controversies along the way. It represented a new, mobile-first direction for social media, placing more emphasis on users interacting with virtual stickers and augmented reality objects. Interestingly, Snapchat is often credited with changing the way we communicate online by speeding-up interactions. The app also lets users create avatars of themselves called Bitmojis. Snapchat was originally developed to be a private, person-to-person photo sharing app, but has since added additional features that allow users to perform other tasks like sending videos, live video chatting and instant messaging. The core concept of Snapchat is that any picture, video, or message you send is made available to the receiver for a limited time before it disappears. ![]() Snapchat is a mobile app for both Android and iOS devices developed by parent company Snap. There are also new Bitmoji backgrounds to choose from, as well as new app icons to customize the home screen. The new features revolve around customizing each user’s experience, allowing them to prioritize certain story replies and add special automatic emoji replies. New Features Added for Snapchat Premium Users
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